Posting online has never been easier… but it’s what you post. Ever wondered what types of posts will give you the most engagement? Hashtags originated from Twitter back in the day and have proven to be a pivotal part of posting on Instagram.
Reaping the benefits to great posts:
- Increase your reach
- Increase the following on your channels
- Improve your visibility on social platforms
- Engagement from viewers, likes, shares, retweets etc
The types of posts that wow viewers!
Entertain your viewers
People love to enjoy themselves! Entertainment can be in the form of many aspects, you entertain to make people smile, laugh and create a positive impression. Entertainment posts can find success with engagement when they are relatable to viewers.
The style of content could be anything from memes, short clips, throwbacks and images.
Inspire your viewers
Inspirational content is always popular amongst social platforms and their viewers. Inspirational content can include visual imagery, videography and short clips. There are dedicated accounts that post solely inspirational content. Sharing and retweeting content from these is always a quick and easier option for including inspirational content on your channel, however, if you are looking for value-added content creating the inspirational content yourself is the best way forwards.
Educate and provide that wealth of knowledge to your viewers
Online education has never been so important. With the likes of the pandemic, tutoring and educating online has grown hugely. This includes posting educational posts and resources through social media. It’s a great way to build a common knowledge base. Knowing your target audience is very important and understanding how is best to interpret the educational posts is key to their successes. For example, if you are a channel that the target audience may be children then using visuals and animation is likely to encourage and improve the understanding of the topic area.
Top Tip! For those struggling for content ideas why not create a dumping place for content. This can be in the form of a spreadsheet or Google Docs, or simply a notepad for all those who like writing things down! This is a useful way of creating a place for ideas that pop up in your mind and allows you to draw upon those ideas when you get those creative block and stumped moments!