1) Engaging content
If you share Twitter content through other platforms, it is a great way of encouraging engagement. In particular short videos, imagery and other visuals increases the chances of traffic heading to your Twitter page.
Hashtags are a great way of driving users to your site, this enables you to target certain markets, i.e geographical location. For example, using the hashtag of a city is a great way to increase traffic and of those who are within that region for example #Liverpool.
The tricky bit is identifying which hashtags to use. It is worth looking at what your competitors are using for inspiration and food for thought!
Communicate with others
Communicating with others is very important, this enables you to build a community online and increase followers, the more followers the more likely you are to be seen and the more likely people are to engage with you! Communication can be done by any means on Twitter, commenting, following and liking tweets as well as retweeting.
Retweeting is also something that is a key feature on Twitter and you don’t find this on any other social media platform.
The benefits of retweeting are to help you but also others in driving traffic to their content and is highly appreciated by many! The benefits also include helping your followers, by this I mean tweeting and retweeting so that your followers discover new knowledge and information but you then become a valued information source which is great for building trust!
The benefits of retweeting also mean that your content is more likely to be retweeted back which is great if you are trying to build up your social media following.
The responsiveness of you on your social media is vital, if you have comments or if you have been tweeted and you don’t respond, this looks poor and Twitter users start to see a poor side to your business. We recommend having notifications come to your phone so you are able to respond quickly to any communication users have with you on Twitter. By being responsive on Twitter shows that your company is active, but also making sure you post regularly helps towards this also.
Know your target audience
Knowing your audience is important for driving traffic if your Twitter posts aren’t relatable to the target audience you have chosen you simply won’t increase any traffic flow neither maintain it.
Identifying your target audience Geographically, Demographically, Psychographically and Behvaiourly will allow you to associate your posts and everything you do on Twitter to target your audience.
Random joke of the day! ENJOY!
What does the SEO professional say when they sees twins?
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